SHENZHEN, China, March 1, 2023 /PRNewswire/ — Ascenda, the global benefits infrastructure corporation, and China CITIC Financial institution Credit score Card Heart have introduced the up coming technology of the China CITIC Bank Position Program to accelerate top quality purchaser acquisition and its new retail improvement strategy.
The software engages shoppers with ground breaking new membership rewards functions and service provider associates. Helpful right away, China CITIC Bank Credit score Card Centre is relying on Ascenda’s advanced benefits engine and worldwide content material network to link additional than 100 million credit score cards to 15 airline and resort loyalty courses.
The new propositions elevate the price of China CITIC Lender Details with unprecedented flexibility and aspirational attractiveness. The solution to transfer financial institution details to significant worldwide regular traveler plans enables China CITIC Financial institution Credit score Card Middle to differentiate its goods, acquire new clients, and develop expend in the worthwhile intercontinental organization and premium buyer segments.
The collaboration with Ascenda equips China CITIC Bank Credit rating Card Middle with marketplace-main rewards information, a earth-class authentic-time electronic redemption knowledge, and an thrilling prolonged-expression roadmap to start even more new partnerships catered to affluent Chinese buyers – all supporting the bank’s objective of developing the most valued card issuer loyalty application in China.
About this new partnership, China CITIC Bank Credit score Card Center described: “Making deeper customer connections is essential to our results, and Ascenda’s up coming technology solution is an great enabler for that agenda”.
“We are delighted to associate with China CITIC Financial institution to push the advancement of its card company.” claimed Natasha Cui, Common Supervisor – Greater China at Ascenda. “As we continue on to grow our line-up of aspirational benefits activities for this crucial industry, China CITIC Bank’s pioneering mindset is a solid match for Ascenda’s innovation mandate.”
Ascenda is the worldwide technologies enterprise that makes banking & payments worthwhile. Providing digitally indigenous, intuitive and simple-to-deploy benefits infrastructure that allows banking companies to construct deeper shopper connections throughout the total economical romance. The company serves fiscal providers customers in a lot more than 40 markets, from standard prime-tier gamers to disruptive fintechs, like brands such as HSBC, American Specific, Money Just one, Brex, Virgin Funds, ICBC, and Normal Chartered.
For additional information about Ascenda, remember to check out ascendaloyalty.com
About China CITIC Lender Credit Card Middle
The China CITIC Financial institution Credit rating Card Heart manages and operates the credit score card small business of China CITIC Bank. Based mostly in Shenzhen, the Heart first commenced issuing credit rating cards in December 2003. It is the countrywide headquarters and the 1st branch-degree franchise establishment of China CITIC Bank’s credit history card organization. As of November 1, 2021, the Center has issued in excessive of 100 million credit rating playing cards, generating it one particular of the primary credit score card issuers of joint-inventory professional banking institutions in China.
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